Funk Factory
2024-2025~Pourri
The Funk Factory is a gamefied loyalty program from ~Pourri. Users "tap in" by touching their Poo~Pourri bottles to their phones, which rewards users with energy to play games, and earn rewards through NFC chip technology.
My roleI was brought on as a motion and interaction designer for this project. I brought numerous vector illustrations to life and prepped them as lottie files for the developers. After the launch I pivoted and learned UX to support the improvement of the app experience. While supporting UX needs, i collected research, mapped and diagnosed the current user flow, and made a recommended user flow for next steps forward.
Head of Digital: Josh Herrington
Creative Director: Eliza Trono
Designer/Illustrator: Raney Wilson
Motion: Joanna Lin
CINEMA 4D
OCTANE
AFTER EFFECTS
LOTTIE
ILLUSTRATOR
FIGMA
TOOLSCREATIVE teamTap Sizzle Reel (2024)
project info:Explainer sizzle video about NFC enabled tappable ~Pourri products for internal use. I recut previously existing sizzle videos and integrated new motion content. I 3D modeled the tap sprayer and rendered in numerous angles for the video in addition to making dynamic infographic call outs through out along with some animated cell phone mockups.
Head of Digital: Josh Herrington
Creative Director: Eliza Trono
Motion/3D/Editting: Joanna Lin
CINEMA 4D
OCTANE
AFTER EFFECTS
PREMIERE
TOOLSCREATIVE teamFUNK FACTORY 1.0 UX FLOW DIAGNOSIS (2025)
An assessment of the user journey through the mini game and rewards bodega
FUNK FACTORY 1.0 ANIMATION(2024)
intRo animationpre-login animation made for the Funk Factory 1.0, illustrations by Raney Wilson
onboarding animationpost-login animations made for the Funk Factory 1.0, illustrations by Raney Wilson
Funk-o-matic Machine animationsFunk-O-Matic animations for dispensing randomly selected user rewards, illustrations by Raney Wilson
TAP IN animationWhenever a user taps their NFC enable ~Pourri product, this animation is displayed for version 1.0 of the app, illustrations by Raney Wilson
